Tesla’s Ambitious Plan to Build a 25,000 Euro Car in Germany

Tesla, the renowned electric vehicle manufacturer, is set to make a significant leap in the EV market by planning to build a 25,000 euro car at its factory near Berlin, Germany. This initiative is a part of strategy to facilitate mass uptake of its electric cars.

Tesla to Build Cars in Germany

Tesla to Build 25,000-Euro Car in Germany

The German plant, which currently produces the Model Y, Europe’s best-selling EV, is at the forefront of this new development. This move by Tesla Germany not only expands its product range but also strengthens its position in the European EV market.

Technological Innovation

Elon Musk, Tesla’s CEO, had previously shelved the plan for a more affordable electric car, citing mastered technology. However, recent advancements, particularly an innovation that would enable the company to die-cast almost the entire underbody of the EV in one piece, have brought this plan back into focus. This breakthrough is expected to speed up production and lower costs, making the 25,000-euro car a feasible project.

Strategic Expansion

Expanding into the mass market is crucial for increasing vehicle deliveries to 20 million by 2030, a tenfold increase from its current capacity. This new, more affordable model is central to achieving this target like EV sales growth in USA.

Market Context

The decision to introduce a lower-priced car comes at a time when the weak economy and high interest rates have impacted the demand for electric vehicles. Tesla, like other manufacturers, has been adjusting prices to stimulate sales in these challenging economic conditions.

Production Capacity

Tesla is also planning to double the capacity of its German plant to 1 million vehicles a year. As of the latest update, the plant had achieved a production rate of 5,000 vehicles per week, which translates to approximately 250,000 vehicles annually.

Why is Tesla Moving to Germany?

Tesla’s decision to establish a manufacturing presence in Germany with the Gigafactory Berlin-Brandenburg is driven by several strategic factors:

  1. Access to the European Market: Europe represents a significant market for electric vehicles (EVs), with increasing demand due to environmental concerns and government incentives. Having a production facility will also allow to increase the Tesla stock price in Germany more effectively.
  2. Reduction in Logistics Costs: By producing vehicles in Europe, Tesla can significantly reduce the costs and complexities associated with shipping cars from its U.S. or Chinese factories. This also helps in faster delivery times.
  3. Strategic Location: Germany is at the heart of Europe, offering excellent logistical connections to the rest of the continent. This makes it an ideal location for distributing products throughout Europe.
  4. Skilled Workforce: Germany is renowned for its engineering expertise and has a highly skilled workforce, particularly in the automotive industry. This talent pool is beneficial for Tesla’s high-tech manufacturing needs.
  5. Supportive Regulatory Environment: The European Union and Germany, in particular, have been supportive of electric vehicles and sustainable technologies, offering various incentives and support for companies in this sector.
  6. Competitive Edge: Having a manufacturing base in Germany places Tesla in direct competition with established European automakers, potentially giving it a competitive edge in terms of innovation, Tesla’s performance and brand presence.
  7. Sustainability Goals: Local production reduces the carbon footprint associated with long-distance vehicle transport, aligning with the mission for sustainability.

Overall, the move to establish a factory in Germany is part of Tesla’s broader strategy to expand its global manufacturing footprint, increase production capacity, reduce costs, and solidify its presence in key markets.

Is Tesla Model 3 Produced in Germany?

Yes, the Tesla Model 3 is produced in Germany. The Gigafactory Berlin-Brandenburg, located in Grünheide near Berlin, began producing vehicles in 2021. This factory is a significant part of expansion in Europe and is responsible for manufacturing the Model 3, along with the Model Y, for the European market. The production in Germany allows Tesla to meet the demand for its electric vehicles in Europe more efficiently and reduces logistical costs associated with importing cars from its other factories.

What is the Price of Tesla in Germany?

As of October 2023, the prices for Tesla models in Germany are as follows:

  1. Tesla Model S:
    • Standard Model S: Priced at €94,990, offering a range of 634km and a top speed of 250km/h.
    • Model S Plaid: Priced at €109,990, featuring a range of 600km and a maximum speed of 322km/h, with additional Plaid upgrades.
  2. Tesla Model 3:
    • Base Model 3: Available at €42,990, with a 513km range and a top speed of 201km/h.
    • Model 3 with Maximum Range: Priced at €51,990, extending the range to 629km and improving acceleration to 4.4 seconds.
  3. Tesla Model X:
    • Standard Model X: Costs €99,990, offering a range of 576km and a top speed of 250km/h.
    • Model X Plaid: Priced at €114,990, features a range of 543km and a top speed of 262km/h, along with Plaid-specific upgrades.

How popular is Tesla in Germany?

These prices reflect the diverse range of Tesla’s electric vehicles available in the German market, catering to different preferences in terms of performance, range, and price points.

Tesla has seen a remarkable surge in popularity in Germany, especially in the early months of 2023. The sales of Electric vehicles in Germany during January 2023 increased by over 900% compared to January 2022, indicating a significant rise in demand. This growth trend continued in the following months, with Tesla sales in Germany jumping by 87.8% in the first two months of 2023 compared to the same period in the previous year​​​​​​.

This growth is not just in terms of percentage increase but also in market share. In January 2023, Tesla’s sales represented 2.4% of Germany’s entire auto market, a notable achievement given the competitive nature of the German automotive industry​​​​.

These figures underscore the growing popularity and market penetration in Germany, Europe’s largest auto market, and reflect the increasing interest and adoption of electric vehicles in the region.


Tesla’s move to build a 25,000 euro car in Germany represents a significant step towards making electric vehicles more accessible to a broader market. This strategic expansion not only highlights the innovative capabilities but also underscores its commitment to leading the global transition to sustainable transportation. The above information are collected from different verified sources, some data may vary.


Mr. Shafiqule Islam is a graduated Mechanical Engineer and has more than 15 years experience of repairing and maintenance of different brand vehicles like Toyota, Mitsubishi, Ford, Mercedes, BMW etc. He is also giving training to Mechanics. He has started writing to share his practical knowledge to Vehicle Owners, Drivers and Mechanics to keep their cars at best fit.

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